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Peugeot 308 Griffe unveiled at new 3S centre
Wednesday, March 06, 2013 7:01 AM

Peugeot 308 Griffe unveiled at new 3S centre

KUALA LUMPUR: Nasim Sdn Bhd has introduced a new Peugeot 308 variant to mark the opening of its Butterworth outlet.

The 308 Griffe is a limited edition sporty new variant in Nasim’s 308 model line-up.

Among the features of the 308 Griffe include directional smoked bi-xenon headlamps with auto-levelling and washers, a carbon fibre effect bodykit, 17-inch dark Stromboli alloy wheels and a front grill with chrome strips.

Inside, the 308 Griffe comes with a leather-wrapped sport steering wheel with three chrome inserts and red stitching, and sporty semi-bucket seats.

Additionally, it features a leather wrapped gear shifter, handbrake and centre console armrest with red stitching and special “Griffe” carpet mats which also come with red stitching.

With an on-the-road price of RM132,888, the 308 Griffe also comes with LED daytime running lights, a Peugeot GTi rear spoiler, a panoramic roof with an electronically-controlled retractable blind, sporty white instrument  dials, premium leather and fabric interior, aluminium-finished door handles, aluminium-finished floor pedals, automatic dual-zone air-conditioning, USB and Bluetooth functionality and rear passenger air-conditioning  vents.

Underneath the hood, the 308 Griffe is powered by a 1.6-litre turbo high pressure engine with direct petrol injection that delivers 156hp and 240Nm and is mated to a six-speed automatic transmission with a Triptronic and sport mode.

Safety wise, the 308 Griffe features six airbags, Electronic Stability Program (ESP), Anti-lock braking system (ABS), Electronic Brake Distribution (EBD), Emergency Brake Assist (EBA) and Dynamic Stability Control (DSC). The 308 Griffe is available in Bianca White, Shark Grey and Babylon Red. The new 308 Griffe comes with a five-year warranty with unlimited mileage.
At the Peugeot Blue Box Butterworth on Tuesday were (from left) Lionel Faugeres, General Director for Asean Countries at Automobiles Peugeot, Samson and Ooi Choon Lai, managing director of CS Euro Auto Sdn Bhd.

The 308 Griffe was introduced at the new Peugeot Blue Box Butterworth, Nasim's largest outlet to-date outside the Klang Valley. It will serve customers in Butterworth, Perai, Bukit Mertajam, Nibong Tebal, Kepala Batas, Permatang Pauh and Kulim.

The RM4mil 3S Peugeot outlet is equipped with six service bays whch can cater to 25 cars a day. To keep customers comfortable and occupied, it has four private customer lounges and one mini-theatre entertainment room.

Peugeot Blue Box Butterworth is the first of seven new outlets to be launched by Nasim this year. The outlet comprises a 28,000 square-foot facility and is owned and operated by CS Euro Auto Sdn Bhd.

“This new outlet will further our reach in this important market," said Nasim COO Datuk Samson Anand George.

"In 2012, the European market in Penang grew 17%, outperforming the overall market. Through our network expansion and the introduction of several new and exciting models and variants, we intend to grow our sales volume in 2013.”

Samson said the other six showrooms would be located in Alor Star, George Town, Kuala Trengganu, Ampang, Setia Alam and Batu Pahat.

“Depending on the size, each outlet will cost around RM3mil to RM5mil to establish, and all of them will be owned and operated by our authorised dealers. They will be built before the year end,” he said.

Under Nasim's management, there are 13 showrooms located in the country.

On the marketing of Peugeot in the country, George said Nasim would use its Facebook page to promote the cars in the country.

“So far, Peugeot Malaysia's Facebook page has received the most number of likes amongst all the other official Peugeot Facebook pages in Asia. In Malaysia, the middle-class perception of the Peugeot brand name is beginning to change, as they come to understand more of the safety features, the high-performance engine and aesthetics of the vehicle.

“Further, the pricing is very attractive for a European-made car,” he said.



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