SHAH ALAM: NAZA Bikes today introduced the NAZA Blade TBR 2013 Edition, available in 650cc and 250cc variants.
The 250R and 650R - based on the recently launched NAZA Bikes Blade - are priced at RM18,000 and RM26,000 respectively.
The NAZA Blade TBR 2013 Edition has been jointly-developed by US-based Two Brothers Racing and NAZA Bikes with racing performance and good aesthetics in mind.
The NAZA Blade TBR Edition is a stylish upgrade of the original model, which boasts a signature Two Brothers Racing high performance exhaust system that is lighter than the standard exhaust and increases the bike’s horsepower by 5%.
The NAZA Blade TBR Edition sports custom designed decals, a bold livery with TBR logos, strong colours and edgy designs line.
Other upgrades include a newly designed seat and an upgraded brake line; however this is only available for the NAZA Blade 650R TBR 2013 Edition.
The bikes - a result of a partnership with TBR Asia - come with a one-year limited warranty.
TBR Asia was appointed Malaysian distributor for Two Brothers Racing in October 2011. Two Brothers Racing is noted for its after-market exhaust system and high performance accessories for bikes.
NAZA Blade, meanwhile, is the product of a technology collaboration with South Korean motorcycle maker Hysoung.
According to NAZA Group of Companies joint group executive chairman Datuk Wira SM Faisal Tan Sri SM Nasimuddin, the NAZA Blade 250cc sports bike has been the best seller in the market since 2011, capturing almost 50% market share with over 120 units sold monthly.
"Thus far, NAZA Bikes has seen a total of 1,000 units of NAZA Blade sold in 2012.
“The Asean motorcycle market in 2012 is expected to reach 13 million units. The 250cc to 800cc range has experienced the biggest unprecedented growth in practically every market - especially in Malaysia, Thailand, Indonesia and Vietnam. It is a great opportunity for NAZA to become one of the key players in this range of bikes and we are taking every possible measure to ensure that we keep up with the trend,” said SM Faisal.
NAZA Bikes has set a target for sales of the 250cc NAZA Blade at 2,400 units to take on 60% of the market share.
To expand production capacity, NAZA World is investing RM500,000 in a new production line for the NAZA Blade range that is expected to be ready by March.
NAZA World also has plans to export the NAZA Blade 250cc to Cambodia by first quarter of next year and the NAZA Blade 250cc and 650cc to Indonesia by the second quarter of next year.
Besides the NAZA Bikes brand, NAZA World sports a long list of established brands such as Harley Davidson, Ducati, Aprilia, Vespa, Gilera and Piaggo and Indian Motorcycle and is currently exploring its local production capabilities.
SM Faisal said NAZA Bikes is planning the local assembly of one of the international brands currently in its stable.
"We aim to start operation within the third or fourth quarters of 2013," he said, adding that the principal for the brand has given NAZA Bikes the ho-ahead to explore becoming brand distributor in some Asean countries including Vietnam, Cambodia, Indonesia and Brunei.
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