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Introducing Benelli and Keeway
Friday, July 06, 2012 9:10 PM

Introducing Benelli and Keeway

KUALA LUMPUR: Benelli Keeway Motorcycle Sdn Bhd (BKM), with its partner, QianJiang Group (QJ) of China, has unveiled five motorcycle models under two of its latest brands, Keeway and Benelli, for the local market.

BKM chief executive officer On Hai Swee said the company plans to launch another four motorcycle models this year and open its flagship concept store here this September.

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"The showroom cum service centre will carry out strong branding and visual identity, to provide the best attention and support to our valued dealers and customers. This will help the market to appreciate our brands better," he said in a joint statement.

The five new models are Benelli TRe1130K, Benelli TnT899, Keeway Dorado 250, Keeway TX200G and Keeway RKV200G.

BKM, established in November 2010, is optimistic that once the Keeway and Benelli brands and their models are successfully positioned in Malaysia, it will be ready for export and work towards making Malaysia QJ's regional base.

QJ, one of the largest motorcycle producers in China, is committed to the Malaysian market and will be providing all necessary support to BKM to ensure the successful positioning of Keeway and Benelli brand in the local market.

BKM, which has its own facility in Bukit Beruntung, has been given the exclusive rights to manufacture and assemble Keeway and Benelli motorcycle models in Malaysia with engine capacity of 200cc and above.

Keeway is a European brand formed 13 years ago while Benelli is one of Italy's oldest motorcycle manufacturers established in 1911.

For the debut ceremony, BKM has unveiled five models, Benelli TRe1130K, Benelli TnT899, Keeway Dorado 250, Keeway TX200G and Keeway RKV200G.

All BKM products will be available from motorcycle dealers nationwide. The motorcycles come with a one-year warranty and free servicing (terms and conditions apply) up to 10,000km with Bike Assist for owner's hotline number 1800-88-3811.

For more information on the products or dealer network, go to Benelli Keeway site in Malaysia. 

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 -Bernama

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