Skoda lets journos book cars via Twitter

LONDON: Skoda joins a growing list of companies using social media to their advantage.

Its British network is using Twitter for  journalists to request test car bookings.

Recognising that an increasing number of journalists use Twitter to correspond with press offices, the Škoda press team is now taking and replying to booking requests via a new @SKODA_PressCars Twitter account.

To ensure confidentiality, the account is private and can only be followed by journalists who are approved by the press team.

Although the account will carry general information about new cars joining the fleet,  all bookings and correspondence would be carried out via Direct Messages.

The Twitter channel complements the brand’s traditional booking methods.

Škoda is a well regarded marque in Britain, and has been been ranked in the top 10 of the J.D. Power Survey of Customer Satisfaction for the past 19 years.

It completed a record year achieving registrations of over 45,000 up 9.2% when compared to the previous year whilst also attaining a 2.3% market share.