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GM and Peugeot mulling deeper tie-up to save costs
Monday, October 15, 2012 4:37 PM

GM and Peugeot mulling deeper tie-up to save costs

DETROIT/FRANKFURT: General Motors and PSA Peugeot Citroen are exploring ways to combine European operations in a second phase of the car-making alliance they forged to save costs earlier this year, sources said.

The US and French automakers have discussed combinations including a joint venture between GM's Opel division and Peugeot's core manufacturing arm, according to three people with knowledge of the matter.

They asked not be identified because the discussions were confidential.

Discussions began soon after the initial alliance deal and have covered "selling Opel to Peugeot, buying Peugeot's automotive business or putting them all together in a new entity," one of the sources said.

Volume car makers, which have lost market share to low-cost and premium car brands in recent years, are bearing the brunt of a European car market slump that shows no signs of ending.

As tight budgets keep buyers away from showrooms and industrial overcapacity saps earnings, mass-market players need to find new ways to cut costs to survive.

Both automakers declined to comment on Friday after French newspaper La Tribune reported that they were mulling plans for a 50-50 venture into which GM would inject more cash.

"We haven't commented on previous reports and we're not going to on this one," Peugeot spokesman Jonathan Goodman said.

The company "remains focused" on GM-Peugeot working groups due to report back by the end of the month on plans for several joint vehicle programmes, Goodman said.

GM spokesman Selim Bingol said in an emailed statement: "We don't comment on speculation. We are focused on earning the benefits from our alliance with PSA that we have identified."

GM paid 320 million euros for a 7 percent stake in Peugeot as part of the original alliance deal, though the value of that stake has plunged with the French automaker's shares. GM said in August it may have to write down the value of its investment.

GM and Peugeot unveiled their initial agreement in late February with the goal of saving at least $2 billion annually within five years, evenly split between the partners.

Discussions on a deeper tie-up are aimed at bigger potential cost savings but are still at an early stage, the sources said.

But a joint venture or other tieup plan would likely encounter objections from the French government, which has been vocal in its defence of "national champion" industrial companies and their domestic jobs.

La Tribune said the discussions had also divided the Peugeot family, which controls the French automaker through a stake of about 25 percent, commanding 38 percent of its voting rights.

French Industry Minister Arnaud Montebourg's office did not immediately respond to requests for comment on the report.

Peugeot and GM outlined five possible joint vehicle programmes following talks with French unions in March: a family of small cars for emerging markets; larger sedans; a fuelefficient subcompact design; compact crossovers or SUVs; and a dual-clutch transmission.


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